The story of Amsoil begins in 1972, when Lieutenant Colonel Albert J. Amatuzio, a jet fighter squadron commander with a deep understanding of lubrication technology, founded the company in Superior, Wisconsin. Drawing upon his experiences in the Air Force and his expertise in synthetic lubricants, Amatuzio set out to revolutionize the automotive industry with a new standard of protection and performance.
At the time of its inception, conventional mineral-based oils dominated the market, offering limited durability and protection, especially under extreme conditions. Recognizing the inherent limitations of these oils, Amsoil introduced synthetic lubricants formulated with cutting-edge synthetic base stocks, surpassing the capabilities of traditional oils.
The introduction of synthetic lubricants by Amsoil marked a turning point in automotive maintenance. Unlike conventional oils, synthetic lubricants offered superior resistance to oxidation, thermal breakdown, and viscosity loss, ensuring prolonged engine life and enhanced performance. Moreover, Amsoil’s synthetic formulations provided unmatched stability across a wide range of temperatures, making them ideal for the diverse climates of America.
As word spread about the remarkable benefits of Amsoil synthetic lubricants, a growing number of car owners, enthusiasts, and professionals turned to the brand for their lubrication needs. From high-performance vehicles to everyday commuters, Amsoil catered to a wide spectrum of automotive applications, earning a reputation for reliability, durability, and performance.
Over the decades, Amsoil continued to innovate, expanding its product line to include a comprehensive range of synthetic lubricants for engines, transmissions, differentials, and more. The company also diversified its offerings to serve various industries, including motorcycles, marine engines, and powersports equipment.
Driven by a commitment to excellence and a passion for pushing the boundaries of what’s possible, Amsoil remains at the forefront of lubrication technology in America. With a legacy built on innovation, quality, and performance, Amsoil continues to be the trusted choice of car owners and enthusiasts nationwide, providing them with the peace of mind and confidence to push their vehicles to the limit.